At NAB 2005, JVC introduces a range of cost-effective production tools that open the doors of HD to broadcasters, production companies, educational and religious organizations as well as independent film and video producers. The centerpiece of JVC's affordable HD approach is called ProHD. The ProHD product line-up adopts the HDV™ format to make high quality HD image recording possible on DV tapes. The ProHD products include full professional features which can fulfil the high quality standards of both standard and high definition capture. By including professional capabilities such as time code, true 24p HD, and dual media direct recording to hard disk, ProHD becomes a tool that can be easily used to produce film-like quality HD programming in a variety of applications. To achieve its affordable HD solution, JVC utilises widely available, non-proprietary technologies such as MPEG-2 compression, DV recording media and conventional hard disk drives. Realising that many users will want to phase in HD production, JVC has designed ProHD to provide spectacular standard definition performance as well as true high definition. Recording in either Professional DV or HD is currently available on all ProHD cameras, recorders and disk drives. JVC's ProHD products use their superior resolution and processing power to deliver top performance in either native 16:9 or 4:3 modes. And, ProHD decks are even capable of playing back DVCAM™ tapes. The HDV™ format. Compatibility with the numerous supporting products developed for that format (NLE systems). Full resolution High Definition Progressive recording. 24 frame Progressive (same as film) recording with smooth motion performance previously available only in very high end HD cameras. Direct to NLE´s hard disc recording in the native formats of popular non-linear editing systems, eliminating the file transfer process and allows editing instantaneously - never before possible with any HD system, at any price. Dual Media Recording that gives camera operators the ability to record simultaneously to disk and to tape, providing an instant backup. ProHD is a dynamic concept that can adapt to the changing needs and technologies of the future. The ProHD concept will be extended beyond tape. This means that, in future, ProHD products will have the capability of 1080 recording in non-tape media. The current ProHD concept does not enable 1080 recording on tape. In a world where tape formats are becoming a thing of the past, but where data compatibility and storage are key components in every system, ProHD makes sense. Don't think of it as a 'format' but rather a system approach that allows customers to advance without changing systems.
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