The fully integrated production platform includes four Avid Media Composer systems comprising two MC Nitris DX and 2 MC Mojo DX with a 32TB Unity, Avid Interplay, Anystream Encoding and a Mac graphics suite. The system was installed as part of the facility’s move to new premises in Central London. The four UK channels have promos created using this new multi-resolution environment.

The Interplay and Unity systems form the heart of the new facility delivering shared storage and workflow efficiencies. Following ingest on Digi Beta or HD Cam, material is stored on the Unity. Material is digitized into the Interplay, so that producers and editors can view it, log clips on the desktop, generate clip lists, create promos, add the affects, lay down the audio and send back out via tape or file.

Paul Rushforth, Facilities Manager, NBC Universal Global Networks explains, “We selected Altered Images for this project following a tight tender process. The team delivered at every stage and the result is a sophisticated and flexible system that significantly reduces production time and costs and enhances creativity. The whole system was designed, installed and ready for use in less than three months and the relationship between our two companies has been a highly successful experience.”

Paul Saint, Business Development Manager, Altered Images comments, “We are delighted to announce this installation at NBC Universal Global Networks. This new platform has doubled the facility’s capacity from three to six production suites, provided a sophisticated multi-resolution production environment, improved efficiency and ROI.”

Aspera, creators of next-generation software technologies that move the world’s digital assets at maximum speed regardless of file size, transfer distance or network conditions, today announced the appointment of Altered Images as Authorized Reseller in the United Kingdom.

Widely used throughout the media industry, Aspera software delivers the fastest and most predictable file transfer experience with complete security and control over network bandwidth – allowing digital content to be moved more efficiently than ever before.

“High-performance file transfer is powering today’s all-digital media production and distribution workflows”, said Altered Images Director David Johnson. “By adding Aspera software to our portfolio, we are able to deliver even more value to the UK broadcasting, production and post business with innovative transport technologies that dramatically improve workflow efficiency and significantly reduce operating costs.”
With over10 years of experience as the UK’s major broadcast and production technology reseller, Altered Images provides consultancy, design and installation services with full maintenance support from one of 4 offices nationwide.

“Altered Images have the market expertise and dedication that we were looking for,” said Bruce Brewer, European Sales Director at Aspera, “Media companies all over the world are adopting Aspera as the new standard for moving digital assets throughout the production, post-production and distribution process. Altered Images are uniquely poised to support the UK’s media and entertainment industry in their successful transition to all-digital operations.”

Consolidating its position as one of the major outlets in the UK for multi-format content distribution; broadcast and production technology, reseller Altered Images has been appointed by Snell & Wilcox to distribute their new content repurposing solution - iCR.

This, added to the recent partnerships announced last autumn, positions Altered Images as one of the UK’s key production technology resellers and a pioneer in the field of content distribution.

iCR is an end-to-end content repurposing solution. SD & HD content is input at the industry’s highest reliability and quality standards and iCR then creates digital masters and proxies, adds metadata and repurposes content for multiple revenue generating distribution platforms.

Real-time end-to-end quality control tools automatically verify both base-band and file based content saving time and money while dramatically improving efficiency

Available as a stand alone workstation or an enterprise–wide solution iCR stands out from the crowd by industrializing your workflow and delivering repeatable quality
For more information go to www.snellwilcox.com/icr

As Altered Images Managing Director David Johnson says “Adding iCR to our portfolio increases further our ability to provide complete solutions for our clients and to deliver more cutting edge solutions to the UK broadcasting, production and post-production business”

David Dowling, Channel Manager at Snell and Wilcox adds “We have been working with Altered Images for many years and feel they have the technical expertise to be able to deliver this exciting new product. Their track record of providing a complete service,and the ability to anticipate the complex demands of production companies is key to the success of iCR in the UK and we look forward to working with them”

www.alteredimagesltd.com
Shepperton 01932 255 666 - West End 020 7580 9857 - Midlands 024 7638 7094
technology / experience / inspiration

Altered Images has been appointed by Avid UK as one of its first Enterprise Level Partners. The new Avid status is for high-end channel partners capable and able to handle complex post production and small broadcast workflow requirements independent of support from Avid Professional Services.

Altered Images this year celebrates its 10th anniversary and has been an Avid reseller since 1997. In that time as an Avid reseller, Altered Images has gained the skills in sales, pre-sales and technical support, to advise, supply and backup multi-system complete workflow solutions requiring a high degree of media management across all Avid workgroup platforms.

The Avid Enterprise Partner status includes the latest Avid Shared Storage solutions from Avid Unity LANshare and Unity Media Networks through to Avid Unity ISIS, Avid’s large-scale collaborative workflow technology, post-production solutions like Avid DS Nitris and Symphony Nitris, and Avid Broadcast graphics, media management and automation products.

Altered Images Sales Director - Nick Frith says “We have recently invested significantly in our people, Avid ACSR staff, and consultancy personnel to understand and advise end-users. In addition we have demonstration and support kit for all the equipment being provided and of course we have the ability to handle and administer these larger enterprise deals directly”.

Avid UK Post manager Sean Bradley comments “Altered Images have the structure, history and trust of Avid, to manage complex sales that Avid with its focus on its direct post and broadcast clients cannot take on”

Altered Images will offer these enterprise solutions from each of its 3 offices in London W1, Shepperton and Nuneaton.

www.alteredimagesltd.com
Shepperton 01932 255 666 - West End 020 7580 9857 - Midlands 024 7638 7094
technology / experience / inspiration

Nick Soper has joined Altered Images as 'Broadcast Products and Workflow Solutions Pre Sales Manager’. Nick was recruited from Avid where he was working on the Broadcast side as a Pre-Sales Consultant.

Nick will primarily specialise in this role at Altered Images – strengthening Altered Images’ consultancy and installation design and project management team.

Of his new role Nick says “I am every excited to be joining Altered Images and developing the company’s consultancy side. It is crucial for both our clients and us that we make sure there is a clear understanding of all requirements and possibilities prior to making important equipment upgrade and installation commitments”

He goes on “I am also looking forward to working with clients in both broadcast and non broadcast sectors.” Based in the Shepperton office he is likely to be working closely with his previous company as Altered Images are Avid’s largest premier reseller in the UK.

David Johnson, Managing Director of Altered Images said of the appointment “It is great to have someone of Nick’s calibre joining, helping our continued expansion into providing Shared Storage and Delivery Solutions, and of course enabling us to continue improving the service we can offer to clients. His experience in the Broadcasting sector is very important”

He goes on to say “It is vital that we have high calibre project management to ensure that all equipment specifications and installations meet our Post production and Broadcast client’s requirements”

For more information contact David Johnson Altered Images on 01923 255666, or visit our web site at www.alteredimagesltd.com

www.alteredimagesltd.com
Shepperton 01932 255 666 - West End 020 7580 9857 - Midlands 024 7638 7094
technology / experience / inspiration

Our brand new post production demo suites will give you the best chance of keeping right up to date with high definition.

You can also test drive the new Avid Symphony Nitris, Adrenaline HD/SD, Apple FCP Studio... right on your door step.

To arrange a free demo call our sales team on 020 7580 9857...we’re literally a stones throw away.

Soho... so near

You can know contact our London W1 Account Manager - Mark Lynn on 0207 580 987 (switchboard) or 020 7291 0740 (direct line)

www.alteredimagesltd.com
West End 020 7580 9857 - Shepperton 01932 255 666 - Midlands 024 7638 7094
technology / experience / inspiration

EditShare is an affordable solution for collaborative editing - designed for the industry’s leading editing software products like Avid Adrenaline, Avid Xpress Pro, Avid Xpress DV, Final Cut Pro,

Altered Images are in a unique position for delivering complete HD solutions to its clients and are major resellers of most leading HD broadcast equipment, from Avid, Apple, JVC, Panasonic, and Snell and Wilcox. HD / SD / HDV / DV support within Editshare further enhances Altered Images HD solution offering.

Issued by Altered Images, October 2005. For further information contact Altered Images on 01932 255666

Avid Symphony Nitris systems combine the legendary elegance of the Symphony finishing toolset, real-time primary and secondary colour correction, and the real-time uncompressed HD and SD performance of Avid Nitris® DNA hardware. Together, they bring the power and productivity of Avid Total Conform and Universal Mastering to deadline-intensive HD and SD post production projects.

Altered Images Ltd’s Director David Johnson says: “It’s very exciting to be involved with a new product like Avid Symphony Nitris. We have put a huge emphasis on supplying our Avid clients with the highest level of sales and technical support. We meet the rigorous criteria that Avid, and most importantly our customers expect, Avid have recognised that, by appointing us as authorised resellers”.

Altered Images are in a unique position for delivering complete HD solutions to its clients and are major resellers of most leading HD broadcast equipment, Avid Symphony Nitris will form an integral part of Altered Images HD solution offering.

Avid Symphony Nitris demonstrations will be available soon after its expected October release date, existing Avid users can discuss a comprehensive upgrade programme by calling Altered Images on 01932 255 666

Please call us on 01932 255 666 for pricing

Major broadcast technology reseller Altered Images been signed up as a Apple Video Solution Expert

As Altered Images Director David Johnson says “We are delighted to have added Apple to our portfolio of products. Apple appointing us a solution provider further demonstrates our ability to deliver value added solutions to the broadcast and post production market.”

These products will add to the current portfolio of high profile production technology manufacturers they represent in the UK including Avid, JVC, Panasonic, Lynx Technik, Snell and Wilcox, Sony and Pinnacle Systems

Since its inception, 8 years ago, Altered Images has specialised in delivering product systems, installation and technical backup for a wide range of clients in production, post and broadcast as well as a variety of corporate organisations. The company has become one of the leading suppliers of production technology in the UK.

Issued by Altered Images, January 2005. For further information contact Altered Images on 01932 255666